With technique and vision, we uncover truths to hit targets.

At Vault, our consultants have decades of experience in primary market research. This depth of knowledge enables us to add value beyond mere research execution. In partnership with our clients, we serve as trusted advisors and use a broad spectrum of research programs to help solve organizational problems and meet ambitious business goals. Our customized solutions apply the right mix of methodologies that are best suited for your research needs. Once your research program is completed and truths uncovered, we are swift to provide meaningful conclusions and actionable recommendations.

We provide both quantitative and qualitative research services applied to areas such as product testing, new product positioning, customer satisfaction, advertising research and trademark litigation. Our primary market research team is expert at surveying defined and often hard-to-reach populations for nonprofit organizations and their for-profit affiliates (members of trade associations) in industries such as healthcare, packaged goods, pharmaceuticals, retail, medical devices and surgical supplies, life sciences, travel, publishing, healthcare sites, insurance carriers and financial services.

With our global reach, we have capabilities in virtually every market including the emerging markets. Our team works with local multi-lingual moderators and simultaneous translators, and transcripts are provided in English. Many of our international research programs are led with on-site project management by a Vault consultant.

Our Services

Quantitative Research

When research objectives call for quantifiable results, Vault will collaborate with you to understand your specific needs and develop a custom approach designed to meet those needs. Through our years of experience we have developed numerous best prac...


Qualitative Research

Vault has extensive experience managing qualitative research projects for a variety of nonprofit, consumer, medical/pharmaceutical, publishing and business-to-business clients. Whether a stand-alone qualitative exploratory or as preliminary to a quan...


Quantitative to Qualitative Studies

Quantitative to qualitative studies yield deeper, more comprehensive insights. In a partnership with Vault, going beyond the numbers for additional insight has never been easier or more efficient. We couple our experience with the use of modern techn...


Online Homework Tool for In-Person

New online research applications can make a valuable addition to current traditional methods. Vault consultants can engage respondents in online "homework" assignments to provide them with an eased experienced and ensure optimal data collection that ...


Convention/On-site Research

At Vault, we appreciate convention/on-site research as an invaluable tool and use it to meet many of our clients’ needs. It offers the opportunity to conduct research among a more readily available and receptive audience in a cost effective manner,...


Difficult Recruits

Vault consultants have specific experience conducting research among hard-to-reach and/or hard-to-identify audiences. We employ a myriad of approaches to find, screen, and recruit the correct respondents. Some of these approaches include: ...


Mobile Research

Vault is committed to using modern research practices. Several market research industry reports indicate mobile technology is the fastest growing market research execution method, and that distinction is expected to continue. This method is extremely...


Social Media Monitoring

The wealth of information freely shared on social media outlets represents a tremendous opportunity for our team of market researchers. We know precisely how to turn this seemingly endless sea of data into actionable insights and will work with you t...



Vault’s primary market research solutions are always customized and we will work with you to develop the methodology that is best suited for your budget and the insights you require. Our consultants have extensive experience applying the following methodologies in research initiatives of any scope and scale.

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Attitude and Usage Studies

  • Customer Satisfaction Studies
  • Mindset / Attitudes Research
  • Public Opinion Studies
  • Employee / Membership Studies
  • Tracking Studies

Communications Research

  • Concept Testing
  • Advertising Studies
    • Advertising Effectiveness Tests
    • Logo Testing
    • Pre/Post Market Campaign Tests
  • Motivators / Barriers Research

Brand / Product Research

  • Product Testing
  • Brand Comparison / Production Selection Research

Strategic Research

  • Segmentation
  • Market Size and Share Estimation
  • Pricing Research
  • Loyalty Program Design Studies

Industries Served

Vault has performed thousands of custom primary market research studies. Although many know us for our specialties in Business-to-Business/Industrial Research and Healthcare/Medical Research, our consultants have deep experience working with clients representing a broad array of sectors. We are proud to provide the following at-a-glance look of industries we have partnered with over the years.

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