OUR METHODOLOGIES

Vault’s primary market research solutions are always customized and we will work with you to develop the methodology that is best suited for your budget and the insights you require. Our consultants have extensive experience applying the following methodologies in research initiatives of any scope and scale.

Quantitative Methodology & Execution Methods

Vault has experience in virtually every quantitative methodology and execution method, and we will develop a custom approach to address your objectives, whether simple or complex.

Execution Methods:

  • Internet Studies
  • Telephone Surveys
  • On-Site Research
    • Store / Mall intercepts / other central location tests (CLTs)
    • Convention and Trade Show Research
  • Mail Studies

Methodologies

Attitude and Usage Studies

  • Customer Satisfaction Studies
  • Mindset / Attitudes Research
  • Public Opinion Studies
  • Employee / Membership Studies
  • Tracking Studies

Communications Research

  • Concept Testing
  • Advertising Studies
    • Advertising Effectiveness Tests
    • Logo Testing
    • Pre/Post Market Campaign Tests
  • Motivators / Barriers Research

Brand / Product Research

  • Product Testing
  • Brand Comparison / Production Selection Research

Strategic Research

  • Segmentation
  • Market Size and Share Estimation
  • Pricing Research
  • Loyalty Program Design Studies