Qualitative Research

Vault Consulting has extensive experience managing qualitative research projects for a variety of nonprofit, consumer, medical/pharmaceutical, publishing and business-to-business clients. Whether as part of a stand-alone exploratory endeavor, or as a preliminary step within a quantitative survey undertaking, our researchers are well positioned to handle most jobs, no matter the size. Additionally, Vault Consulting is proud to offer a flexible, customizable approach, employing traditional in-person or telephone methods, as well as modern online methodologies.

Vault Consulting’s staff of expert consultants execute qualitative research processes using a range of techniques that provide with quantifiable benefits:

  • Focus groups (including mini-groups, dyads, triads) & in-depth interviews
  • In-person, telephone or online execution
  • Synchronous & asynchronous online execution
  • Online homework tools
  • Creative and out-of-the-box methodologies
  • Virtual Concept Validation (e.g. Simulated Operating Room)
  • “Mock” new product committee
  • Projective techniques
  • Quant-to-qual studies – linking quantitative respondents to qualitative research
  • Qualitative research conducted by, and with Vault Consulting can be expedited to suit each client’s specific needs, in as little as 24 hours.

    Contact Vault Consulting to learn more about our qualitative research service offering.