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Video: Using video capture to get more out of open-ended research questions

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Video Capture is the latest advancement in marketing research, and represents an opportunity to get more out of open-ended research questions.  Vault has found that video capture generates six times more volume of answers compared to traditional text. Watch the following reel to understand the b...

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Why Conduct an Attendance Audit of your Annual Convention or Trade Show?

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What is a trade show attendance audit? A trade show attendance audit is an objective, third-party confirmation of the attendance figures and demographics captured and reported by the event registration system. An audit provides credibility to the attendance claims by assuring the exhibiting compani...

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How Video Capture Improves Association Research Results

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How Video Capture Improves Research Results Video Capture is the latest advancement in marketing research, and represents an opportunity to get more out of open-ended research questions. What is an open-ended question? An open-ended question is one that prompts a respondent to answer in the...

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DATA RETENTION POLICY: What is it and why have one?

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Think back to the last email or electronic file you used. When you were finished with the file did you just save it and file it away? This laissez faire approach to file management may be tempting, but having a Data Retention Policy in place will benefit your organization as well as your members or ...

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