Articles

4 Ways a Satisfaction Study can Increase the Value of your Association

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A satisfaction study will tell you how your members feel about your association. This is normally accomplished through a survey sent out to all members by a third party who keeps responses anonymous and confidential. Both the association and its members can benefit from a satisfaction study in the f...

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What Does “Statistically Significant” Mean?

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This is a question consultants are frequently asked because the client wants to make sure their results are going to be “statistically significant”. It is a complex theory without a simple answer. We have all heard of the term statistically significant and we all know it’s a “good thing”, ...

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