Mining For Gold: Are you using Member Data to Grow your Association?
How Leading Associations Use Survey Research to Grow & Thrive
Many associations have become a trusted source of intelligence for their members and other key stakeholders through the savvy use of survey research.
As we explore the secrets to their success in this piece, you will learn how you can leverage best practices in survey research within your own association to:
- Expand your membership growth – even in hard-to-reach niche segments
- Enhance your association’s value proposition – for both new and renewing members
- Drive sustainable non-dues revenue with a benchmarking or industry market study
- Gain deeper insights into your current and prospective members’ needs and priorities