What Value Could NPS Offer My Association?

While the answer may vary by type of nonprofit (professional or trade association, cause driven organization), you can expect NPS to perform at its best predicting “intent to recommend” – which can be important in analyzing such measures as:

  • Intent to recommend membership, board participation to peers
  • Intent to recommend participation in conferences, training courses, certification programs and other activities
  • Increase retention
  • Grow monetary contributions
  • Enhance overall member/stakeholder engagement
  • Recruit new members
  • Drive greater participation in activities
As is often the case for corporations, nonprofits can use NPS as an easily trackable summation metric to help guide management of the association.

DO YOU UNDERSTAND THE OVERALL PERFORMANCE OF YOUR ASSOCIATION?

Find Out Here – Download your Net Promoter Score White Paper