How to Gain a Consensus Among Members?

The success of many association programs depends on the participation and engagement of members.  Industry market reports are a tried and true valuable benefit.  These reports provide members with detailed information about their specific markets so they can track trends and their own market share.  But how often is it that all members agree on the same guidelines and categories?  Programs such as these need a way to gain a consensus among members so that everyone agrees on the methodology.

There are a few ways to achieve this.

  1. Form a committee of participants who can openly discuss the best procedures for the program in a safe environment with independent third parties such as the association or legal counsel present.
  2. Develop an anonymous voting strategy so all members can voice their opinions without peer pressure from competitors.
  3. Work with members individually to help them comply with program guidelines and better understand their needs and/or hesitations.

You will always run into situations where members disagree but using these strategies can promote a fair and positive environment to continue program expansion and member satisfaction.

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