Ian Santo Domingo

Principal & Managing Director
Ian Santo Domingo

Ian’s curious mind landed him a fruitful career in association research. Ian has been leading teams in the association industry for almost twenty years, including a decade of leading auditing efforts for a tech industry event with hundreds of thousands in attendance. He embraces the skillsets that each team member brings to the table and firmly believes that when combined it is those skills that bring clients the results they need to stay up-to-speed on both minute and large-scale insight.

Staff application developers enjoy the same degree of collaboration with Ian as do the research staff. To offer clients the best solutions for visualizing data, he works closely with IT to stay current on customization options and configuration availabilities within the interactive reporting tools that Vault employs.

Ian’s sensible leadership appeases many clients because he views their pain points as challenges he is determined to take on. In the past, Ian used his personable approach to ease the uncertainties of a large trade association switching from an outdated third-party vendor to a partnership model with Vault, all while working at the speed of light to migrate data and launch a new nation-wide modernized data program. Ian is not only receptive to the ancillary needs of clients but honored when partners ask his team to contribute to accompanying projects that coincide with research programs, such as co-authoring articles based on market trends or demographic findings.

For Ian, no challenge is too great to overcome. After having completed two triathlons and a one-hundred-mile bike race, he is working towards completing an Olympic length triathlon. However, relaxing and spending time with his wife and two small children bring him the most joy.


Member, American Society of Association Executives

Consultants Task Force

Former Participant, Communication Professionals Advisory Council

Former Participant, Diversity + Inclusion Committee

Former Participant, Marketing Professional Advisory Council

Former Participant, Research Committee


Volunteer, Autism Speaks

Volunteer, Feed The Hungry

Committee Member, University of Virginia Alumni Board



Master of Business Administration in Management & International Business, The George Washington University, School of Business 

Bachelor of Arts in Economics with a concentration in Finance, University of Virginia