Lunch & Learn: Leveraging Research to Grow Membership, Revenue and Engagement

Does your leadership think your research is useless? Do you understand how to reverse engineer your research to ensure the results will be actionable?

An ASAE collaborate post discussed the merits of qualitative versus quantitative research. Attend this session to learn more about matching research methods to your association’s needs. Attendees will participate in an interactive discussion on the key issues faced when conducting effective, meaningful research.

During this session, learn about:

  • Basic methodological considerations for conducting research
  • Reverse engineering your research design—start where you want to end up
  • Creating actionable research
  • The relative merits of quantitative and qualitative research approaches
  • Best structure for presentations of research results

A market research expert will be open to Q&A from the audience, enabling them to get real time ideas on challenges they face today.


Jeffrey C. Adler, PRC, Managing Director, Vault Consulting, LLC

Laura Clark, PRC, Director, Vault Consulting, LLC


WhenJune 20, 2018  │ 12:00 to 1:30 PM ET


ASAE, 1st floor conference room

1575 I St. NW, Washington, DC 20005

Lunch will be provided.

This is a complimentary event. Please RSVP to INDUSTRYPARTNER@ASAECENTER.ORG