Quantitative to Qualitative Studies

Quantitative to qualitative studies yield deeper, more comprehensive insights. In a partnership with Vault, going beyond the numbers for additional insight has never been easier or more efficient. We couple our experience with the use of modern technologies that facilitate a condensed field period and more cost effective data collection. We will immediately link respondents from a quantitative survey to a qualitative discussion so that we can:

  • Quickly and easily transition a select group of qualified participants from an online survey to a qualitative online discussion
  • Seamlessly integrate quantitative survey results into qualitative discussion for background context and targeted probing
  • Eliminate downtime in traditionally sequential research phases maintaining respondent engagement and minimizing drop off
  • Provide rich context on each respondent for additional insights in analysis
  • Avoid duplication of efforts — respondents only need to be recruited and screened once