Increasing Diversity in the CPA Profession
The AICPA formed the Minority Initiatives Committee in 1969 with the goal of encouraging, providing opportunities, and promoting the hiring of qualified minority accounting students (Article 1). In 1979, the number of minority CPAs climbed from 150 to 1,000 compared to about 51,000 in the acc...
Take Control of Your Market Analysis
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Statistics: 7 Things You Need to Know
Every April, people around the world celebrate Mathematics and Statistics Awareness Month (MASAM). This effort began in 1986, when President Ronald Reagan declared one week in April as Mathematics Awareness Week. As popularity grew and more people turned to statistics-based jobs, the original week ...
How Primary Market Research Can Benefit Associations and Nonprofits
Understanding your member universe allows you to develop the most comprehensive strategy for maintaining and growing your membership. Primary market research can support your membership strategy.
Associations gather primary market research data through a
variety of efforts including surveys and...