Articles

Take Control of Your Market Analysis

Personalize your analysis to exactly what your company needs.  Now software allows you to filter down to your company’s sectors and regions instead of having to weed through every area of the industry.  Save time by building a dashboard that highlights trends that are useful to you. ...

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Statistics: 7 Things You Need to Know

Every April, people around the world celebrate Mathematics and Statistics Awareness Month (MASAM). This effort began in 1986, when President Ronald Reagan declared one week in April as Mathematics Awareness Week. As popularity grew and more people turned to statistics-based jobs, the original week ...

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How Primary Market Research Can Benefit Associations and Nonprofits

Understanding your member universe allows you to develop the most comprehensive strategy for maintaining and growing your membership. Primary market research can support your membership strategy. Associations gather primary market research data through a variety of efforts including surveys and...

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Advocacy Research for Associations

When done correctly, advocacy efforts can positively influence the outcomes of those served by an organization. This is important to every association, regardless of the size or type. Unfortunately, many associations fall short when preparing their message. In order for messages to be effective, it...

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