Articles

Increasing Diversity in the CPA Profession

The AICPA formed the Minority Initiatives Committee in 1969 with the goal of encouraging, providing opportunities, and promoting the hiring of qualified minority accounting students (Article 1).  In 1979, the number of minority CPAs climbed from 150 to 1,000 compared to about 51,000 in the acc...

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Take Control of Your Market Analysis

Personalize your analysis to exactly what your company needs.  Now software allows you to filter down to your company’s sectors and regions instead of having to weed through every area of the industry.  Save time by building a dashboard that highlights trends that are useful to you. ...

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Statistics: 7 Things You Need to Know

Every April, people around the world celebrate Mathematics and Statistics Awareness Month (MASAM). This effort began in 1986, when President Ronald Reagan declared one week in April as Mathematics Awareness Week. As popularity grew and more people turned to statistics-based jobs, the original week ...

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How Primary Market Research Can Benefit Associations and Nonprofits

Understanding your member universe allows you to develop the most comprehensive strategy for maintaining and growing your membership. Primary market research can support your membership strategy. Associations gather primary market research data through a variety of efforts including surveys and...

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