Industry Market Reports: Understand the Size, Trends, and Movements of Your Industry
Date: 12.29.15 Tags: Industry Market Reports, Survey Research
Manufacturing trade associations face the difficult task of providing worthwhile benefits to multi-national organizations. In addition to providing training/certification programs, networking opportunities, and leading lobbying efforts, members look for their association to provide them with market ...
4 Ways a Satisfaction Study Can Increase the Value of your Association
Date: 12.29.15 Tags: Member Needs Assessments, Survey Research
A satisfaction study will tell you how your members feel about your association. This is normally accomplished through a survey sent out to all members by a third party who keeps responses anonymous and confidential. Both the association and its members can benefit from a satisfaction study in the f...
What Does “Statistically Significant” Mean?
Date: 12.29.15 Tags: Benchmarking Studies, Member Needs Assessments, Survey Research
This is a question consultants are frequently asked because the client wants to make sure their results are going to be “statistically significant”. It is a complex theory without a simple answer. We have all heard of the term statistically significant and we all know it’s a “good thing”, ...