Articles

Don’t Let Fraud Happen to Your Nonprofit. We Can Help.

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Fraud. It’s a dirty word, and not one you ever want to speak in regard to the operation of your nonprofit organization, but it could happen… if you’re not careful. Fraud could harm your bottom line, and perhaps even worse: Fraud could cause irreparable damage to the professional reputation of...

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Best Practices for Member Retention and Growth

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Maximizing membership retention and growth requires a clear understanding of your membership. While you may already be talking to your members, best practices dictate looking at all member types including: Current members New members Lapsed members Potential members Understanding yo...

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Video: Using video capture to get more out of open-ended research questions

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Video Capture is the latest advancement in marketing research, and represents an opportunity to get more out of open-ended research questions.  Vault has found that video capture generates six times more volume of answers compared to traditional text. Watch the following reel to understand the b...

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Why Conduct an Attendance Audit of your Annual Convention or Trade Show?

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What is a trade show attendance audit? A trade show attendance audit is an objective, third-party confirmation of the attendance figures and demographics captured and reported by the event registration system. An audit provides credibility to the attendance claims by assuring the exhibiting compani...

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