Articles

Objective Data Matters in Advocacy

Advocacy is important for associations of all shapes and sizes, as legislations and policies can significantly impact entire markets and industries. Through the years, associations have become increasingly sophisticated in their advocacy efforts, delivering more than just messages from their constit...

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Franchise Extension Research

Want to extend your consumer “reach” by adding to your product arsenal?  Consider a franchise extension – apply your familiar, well-known, and well-regarded brand name to (an appropriate) new product category. Advantages of Franchise Extension: It reduces the introductory media investme...

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How to Make the Most Out of Your Industry Market Report

Members look to trade associations to provide them with market data that can help keep their companies competitive. Trade associations that sponsor their own industry market reports are able to provide their members with invaluable benefits depending on the quality of their program. Industry ...

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How Associations Can Monetize Data and Grow Non-Dues Revenue

Association sponsored research allows associations to attract and retain new members, promote good practices and create greater visibility through media coverage. However, there are a variety of funding models that can also effectively turn research into non-dues revenue. There are a number of thing...

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