Articles

How Video Capture Improves Research Results

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Video Capture is the latest advancement in marketing research, and represents an opportunity to get more out of open-ended research questions. What is an open-ended question? An open-ended question is one that prompts a respondent to answer in their own words.  It is effectively the opposite ...

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Progressive Best Practices

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At Vault, our consultants specialize in research design and methodology and we apply our knowledge across all industries, rather than focusing on one sector. Our experience base is both deep and broad, and this history has afforded us the ability to develop and implement best practices in our field....

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Advanced Analysis

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Whether your research requires a straightforward cross-tab (univariate) analysis of total respondents and key subgroups or the consideration of more insightful multivariate analysis techniques, Vault will work with you to develop a program to best meet your needs. We have extensive experience wit...

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Rethinking Revenue

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If there’s one thing the nonprofit community has learned over the ongoing economic rollercoaster ride, it’s that we have to get smart to survive. During a recent CEO roundtable, we sat down with nonprofit leaders to understand how their approach to revenue optimization has evolved, steps taken t...

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