While the answer may vary by type of nonprofit (professional or trade association, cause driven organization), you can expect NPS to perform at its best predicting “intent to recommend” – which can be important in analyzing such measures as:
Intent to recommend membership, board participation to peers
Intent to recommend participation in conferences, training courses, certification programs and other activities
Grow monetary contributions
Enhance overall member/stakeholder engagement
Recruit new members
Drive greater participation in activities
As is often the case for corporations, nonprofits can use NPS as an easily trackable summation metric to help guide management of the association.
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