Vault is speaking at Insights Association: Mid-Atlantic Chapter Virtual Annual Symposium
Session Title: So You Think Conducting A Representative Study Online Is Really That Easy?
When: Tuesday, September 22nd @ 12PM ET
Session Description:
Just purchase inexpensive DIY (do-it-yourself) sample from the low cost provider, design your own questionnaire using templated questions, blast out a ton of email invitations, set your targeted data weights, and let a turnkey solution produce a PowerPoint report in perhaps 24-48 hours. Sounds easy, right? Not so fast. This approach might be useful for “quick and dirty” studies, but what about when your study needs to gain a high degree of credibility outside your organization? Join Jeff Adler and Laura Clark from Vault Consulting as they describe how they designed and executed a study which concluded with the Chief Medical Officer of the American Diabetes Association presenting it to a United States Senate committee.
Takeaways:
- Reverse engineer – start by figuring out where you want to end up
- Programmatic sample exchange can help produce a more representative sample than low cost DIY
- Balance inbound screener clicks to US general population census data and carefully control the outgo of survey invitations
Register for this FREE event @ Insights Association.