Primary Market Research

Collaborating with Clients to Design Research Programs That Inform Strategic Decisions

We apply a consultative approach to develop customized studies that answer key business questions and uncover relevant and actionable information from members, customers, and stakeholders.

Primary Market Research Services can help you become attuned to what current and prospective clients and members expect and value.

Our expert research staff designs both qualitative and quantitative research for nonprofit organizations, healthcare corporations, business-to business clients, and consumer sectors.

Primary Market Research Surveys

  • Member Needs Assessments
  • Awareness & Perception Surveys
  • Satisfaction Studies
  • Product & Concept Testing
  • Segmentation Studies
  • Motivators & Barriers Research
  • Event Surveys

Focus Groups & Interviews

  • Traditional or Online Focus groups
  • In-person or Telephone Interviews
  • Online Asynchronous Chat-based Discussions
  • Bulletin Board Focus Groups

*Please inquire for additional service solutions

How Nonprofits and Organizations Grow

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Meet Our Team

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Mike Hayes, MBA
Principal & Managing Director
Ian Santo Domingo, MBA
Principal & Managing Director
Laura Clark, IPC
Senior Director, Research
Lauren Cox
Project Manager
Hailey Eaves
Senior Analyst, Research
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