Laura Clark, IPC

Senior Director, Research
Laura Clark, IPC

Education

Bachelor of Arts in Marketing and International Business, University of Maryland

Bachelor of Science in Art History, University of Maryland

Principles of Marketing Research, University of Georgia

Laura Clark manages every aspect of custom qualitative and quantitative research projects, from research design to presentation of results for associations as well as clients working in consumer, business to business and healthcare industries. Her responsibilities include working closely with clients to understand their unique business challenges, developing a research plan to address these challenges and synthesizing results into concise reports with actionable findings.

With over 15 years of vendor side research experience, Laura possesses a breadth of experience including traditional and emerging market research techniques, domestic and global research execution, and managing an extensive network of partnerships.

Laura’s prior experience includes the United Way of Central Maryland where she was responsible for managing all marketing research as well as developing marketing materials and orchestrating campaign events.  In addition, Laura worked in the Office of Medicine at the University of Maryland Medical System.